Ask Carol [Interview]

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Who inspired you to make music?

Ask: I remember reading the biography of The Clash, about when they started out in London, and it really inspired me, so I picked up my mums old guitar and started making a little sound. That was where it all started, and it snowballed from there on, and well, now we’re here.

Carol: I’ve been surrounded by music since before birth. My dad put headphones on mums belly when she was pregnant. Haha. But my first memory was/is probably of my dad playing “The Stones” or Deep Purple
and my mum ABBA or something on vinyl records. I’ve been super interested in music since I was small, but when I saw the movie “Sister act 2” with Lauryn Hill (when I was maybe seven), I knew I wanted to sing, but it took me almost twenty years to actually do it. I fell in love with the sound and the looks of the guitar about the same time, but that was also a long process. I bought my first guitar when I was 15, super inspired by the grunge era. You can say I’m I late bloomer. Haha.


What is your creative process like? Do you start with lyrics? Instruments? Concept?

We usually start out with the ideas separately, and then later on in the process we get together to finish up the songs. We often do the songwriting and production process in parallell, but it all varies very
much. At the moment we are in two separate locations, so we use the internet and the cloud to send ideas back and forth. The most important thing is to get the initial ideas down as fast as possible, cause those often tend to slip away if you don’t get them our of your head and down on paper/computer/phone/recorder.

What do you feel is the best song you have released/written and why?

Every song has its thing, and it depends on mood. Just like when listening to music, it can really reflect your state of mind or enhance your mood. We have no favorites, but of course, there are some that
we like a little better than others.

What is the best advice you’ve been given?

Just do it! If you sit around doing nothing, nothing will ever happen.

If you could be any kind of cookie, what would it be and why? (Most important question)

Oh, a tricky question. Cookies are good, maybe a chocolate brownie cookie or something like that.


How do you feel the Internet has impacted the music business?

Internet has changed the music business completely. There are both positive and negative sides of this. One thing that has become apparent lately is that Spotify and the like is turning out to become the new
gatekeepers, like the big labels were before. The beauty of the internet, on the other hand, is that anyone can get their music out there. And there are big opportunities for direct to fan communication, which never existed before. If Spotify, as it exists today, is the right solution to the problems we have, that is definitely not for sure. Thanks to the internet bands like us can reach fans all over the world. At least in theory. For example, the organic reach of Facebook is pretty close to zero, so you have to pay to reach, even those who already follow you. This might not be such a good thing for art, but could work for very commercialized music. But still, we all have to buy into it to some degree, we have reached many fans through ads ourselves. In this world of instant gratification and algorithms deciding your taste, the way we all think and relate to music has changed.

At the moment we all got so much other stuff to think about, with the global pandemic and everything, but the situation in the music business wasn’t optimal before the pandemic either. As for now, we’ll just keep making music and putting it out there, and when the situation is stable enough, we’ll hit the road, and finally get some face to face communication with our fans again!

If you could change anything about the industry, what would it be?

Well, this is such a complicated issue, and even a short answer would need a lot of explanation to not be misinterpreted. But, one thing that could definitely be changed, is to take the internet out of the hands of the few big corporations who in practice owns almost all of it.

When you’re done with music, what do you want people to think when they talk about you and your work?

We’ll never be done with music, it will always be there for us. Even if we might do some other things at times, music will always be there. People can think whatever they want, but if a song we made can mean something for someone, even just one, somewhere in the world, then that would be an amazing feeling for us.

What is your most recent project/upcoming project?

We are currently working on our first album. Sadly there was some delays due to complications from the Covid-situation, but we are finally back in the studio recording. Before the album, there will be a few more singles later this spring, so stay tuned!

Check out my reviews of Ask Carol’s ‘Do It In LA’ and ‘Darkest Hour’ to get an idea of what their music is like!

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